Sports are one of America’s most popular past times. Historically baseball has been known as America’s sporting past time but other professional sporting events have become just as popular, such as football, hockey and basketball. Whether it is actively playing, watching, or just merely wearing around a jersey of one’s most favorite professional or college level player it is present throughout our culture. Sports are an engrained aspect of our society, here to stay. Sports have been commercialized in every fashionable aspect imaginable just like any other aspect of our culture. The commercialized transformation process that sports have gone through over the last few years has greatly expanded the reach of sports beyond the modern day family living room strewn with high definition televisions. Our culture completely envelops itself focusing every drop of lasting energy on any avenue that allows one self to be themselves directly or metaphorically. Every fan, whether amateur or professional enjoys rooting for their team as they make the big play or watching any benign team make some kind of history. Everyone enjoys watching history making in the process and becoming a part of that process.
Why are sports so widespread throughout our popular culture and a very identifiable aspect? Sports allow the average consumer and fan to become a part of the action and often times feel like they are there experiencing the fight for the finish line with the rest of the athletes. Sports allow us to precariously live our lives through our favorite player who represents what we wish or may have desired to be at one point in our lives. With the expansion of reality TV, sports allow us to cling onto the last bit of unscripted gladiator like competition. In the end sports define a society of past, present, and future athletes with their own apparel, key chains, hats, and shoes and then there those of us who just wear the sports apparel because we like it.
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